STRATEGIC / TACTICAL PLANNING

For decade’s medical communications and education companies have delivered a portfolio of services to clients. While such services met an immediate need they often produced fragmented and confusing messages. Additionally, such an approach often was inefficient financially and scientifically. Having been directly impacted by such medical communication portfolios as past key opinion leaders, medical directors, and medical science liaisons, we have created a new generation of communications tactics and strategies to address these shortcomings.

At ECIR Medical Communications, we fashion our medical communications tactics around a solid strategy framework. We pride ourselves on crafting a scientifically focused, comprehensive portfolio of activities that is cohesive and forward thinking. This new generation of products identifies key messages based on science, experience, creativity, and marketing, then delivers consistent messages and leverages cost-effective strategies to produce the greatest return on investment.